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SVP Marketing Print |
Employer: MetaBank
Location: Sioux Falls, SD 57108
Employment Type: Full Time

Job Summary:
The Senior Vice President of Marketing is responsible for developing, overseeing and executing a comprehensive marketing and communications plan for MetaBank that helps meet the mission and strategic goals of the company. This role is responsible for marketing research. The SVP will provide communication and recommendations to the executive team on key marketing and branding initiatives. This position will lead the creation of a consistent Internal and External messaging and branding at a corporate level. This role will manage both the strategic and the tactical marketing efforts for the business and will provide overall oversight and leadership for the department.

Essential Job Functions:
Manages internal and external communications, corporate and investor communications, and all aspects of branding to ensure a cohesive message that is aligned with business strategies.
Translates company and marketing objectives into creative strategies and campaigns.
Assists in establishing pricing strategies to achieve overall objectives and greatest market share for products and services offered through the bank.
Directs market research to study and analyze the industry, marketplace, competitors and consumers to drive marketing and business line strategy. Ensures analysis (including cost/benefit analysis) and recommendations to business product owners are aligned with our corporate marketing strategies and goals.
Oversees product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support and develop and manage the marketing budget.
Negotiates and manages third party marketing contacts and resources. Provides marketing leadership and support to MetaBank affiliates. Evaluate requests and determine whether the work should be done internally or whether it should be outsourced.
Evaluates, coordinates, manages, and directs product development to provide products responsive to customer and market opportunities.
Establishes clear marketing objectives and measures ROI of ongoing marketing initiatives. Develops and tracks metrics and success criteria for all marketing programs and activities.
Establishes schedules for both long-term and short-term projects. Ensures projects stay on schedule by closely managing project deadlines through monitoring of workflows and processes.
Directs the activities and professional development of the Marketing team members. Directs employee work strategies to ensure work is completed.
Performs other duties as assigned.

Job Qualifications:
Bachelor’s degree with 10 years of experience in marketing field. Master’s degree preferred.
Experience in the financial or payments industry preferred.
Experience with a publically traded company preferred.
Excellent written and oral communications skills in order to effectively work with all aspects of the organization.
To succeed in this role, an individual must be able to perform each essential job function satisfactorily. The requirements listed in this description are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.
MetaBank is an Equal Opportunity Employer/Disabled/Veterans


Contact Information

5501 S Broadband Lane
Sioux Falls, SD 57108

Other Information

Category(s): Marketing / Communications, Banking
Industry: Banking / Financial Services
Experience Req.: No
Degree Req.: No
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About this Employer
Sioux Falls, SD

MetaBank is a federally chartered savings bank, but we are more than a traditional bank; we are an innovative payments provider. MetaBank and its division, Meta Payment Systems, enables partners to grow their businesses and build more profitable customer relationships by creating, delivering and sponsoring payment solutions that promote financial inclusion for everyone. Our products include prepaid, debit, credit, ATM sponsorship, traditional banking, and agent bank products. If you are interested in joining a company who drives innovation, embraces change, and values integrity, trust, fairness and respect, apply today.
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