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Director Marketing Analytics Print
Employer: MetaBank
Location: Sioux Falls, SD 57108
Employment Type: Full Time

Job Summary:
The Marketing Analytics Director will lead and direct the marketing reporting and analysis efforts for the organization. Oversee and direct the utilization of various types of client, digital, competitive, channel, industry and financial data to develop innovative and effective approaches to solve client problems and revenue challenges. The analytics function includes the development and maintenance of data assimilations, robust data analysis/modelling and reporting. This position makes recommendations and provides strategic input based on quantifiable data from multiple sources (e.g. Marketing campaign results, Microsoft Dynamics, Data Warehouse and other systems of record). Responsible for overseeing the reporting results by marketing channel (web, direct mail, SEO/key word, email).

Essential Job Functions:
Direct and conduct in-depth data analyses using traditional and advanced methods to provide accurate and reliable findings.
Perform analysis using research, data mining, text analytics, campaign performance analysis, segment behavior, geographical performance, web analytics, decision trees, cross-product performance, predictive modeling and trend analysis for the purpose of increasing profitability.
Provide data and analytical support for sales/marketing forecasts and reporting, to include analysis of key metrics and trends.
Direct the tracking of key performance indicators for marketing campaign efforts that offer insight and continuous improvement that guide future campaign strategies.
Communicates the cost/benefit of measurement approaches which includes addressing key stakeholder concerns and multiple points of view.
Lead all reporting and analysis related to marketing campaign effectiveness and digital sales.
Measure, analyze and author reports containing actionable recommendations that guide marketing and business-line strategy.
Oversee the creation of management reports and dashboards, make recommendations for increasing customer acquisition, attaining stronger customer retention and increasing ROI of marketing efforts.
Roll up and present reporting for senior management review.
Perform other duties as assigned.

Job Qualifications:
Google Analytics Certification
Bachelor’s Degree in Marketing or related field
10+ years of marketing management and analytics experience
Expert knowledge of statistics methodologies, modelling techniques, data mining methodologies and business intelligence tools
Direct experience in working with large databases, multiple systems and different types of data.
Demonstrated ability to manage large, complex projects having significant impact of Company performance.
Excellent ability to both conceptualize at the strategic level and manage tactical execution of objectives.
Excellent analytic skills with experience in statistical modelling and analysis.
Demonstrated knowledge of marketing management best practices.
To succeed in this role, an individual must be able to perform each essential job function satisfactorily. The requirements listed in this description are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.

MetaBank is an Equal Opportunity Employer/Disabled/Veterans


Contact Information

5501 S Broadband Lane
Sioux Falls, SD 57108

Other Information

Category(s): Banking, Marketing / Communications
Industry: Banking / Financial Services
Experience Req.: No
Degree Req.: No
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About this Employer
Sioux Falls, SD

MetaBank is a federally chartered savings bank, but we are more than a traditional bank; we are an innovative payments provider. MetaBank and its division, Meta Payment Systems, enables partners to grow their businesses and build more profitable customer relationships by creating, delivering and sponsoring payment solutions that promote financial inclusion for everyone. Our products include prepaid, debit, credit, ATM sponsorship, traditional banking, and agent bank products. If you are interested in joining a company who drives innovation, embraces change, and values integrity, trust, fairness and respect, apply today.
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