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Website & Digital Specialist Print
Employer: Pipestone System
Location: Pipestone, MN 56164
Employment Type: Full Time
DESCRIPTION

Position: Website & Digital Specialist Dept./Location: Marketing & Communications/Based in Pipestone with the option of working remotely 2 days per week in Brandon, SD.


ESSENTIAL FUNCTIONS


The Marketing Specialist is responsible for developing, managing and maintaining the primary websites and digital presence of PIPESTONE. Working closely with the Marketing & Information Technology team, and vendors to ensure web and digital presence are aligned with and support the organization’s strategic goals and objectives.


MARGINAL FUNCTIONS


• Create and maintain website information, architecture/structure and navigation. Make changes to web as determined through site review.
• Monitor the effectiveness of PIPESTONE’s websites and other digital platforms and lead improvements to improve site performance, increase traffic, strengthen engagement with key audiences, and provide trackable calls to action.
• Serve as the project manager on any site redesign, web-related or app projects.
• Help troubleshoot & ensure website errors/issues are solved in a timely manner.
• Develop and manage training to customers and employees on website resources.
• Audit websites to ensure data accuracy.
• Collaborate with IT team to design and implement scalable data flow & content reuse within the organization (e.g.: integrations between website, ERP system, warehouse operations, customer service team, etc.)
• Research, develop and manage digital marketing strategies to promote the PIPESTONE brand and service offerings
• Optimize content to improve SEO for key services and providers.
• Develop easy-to-use, clear, concise, comprehensible content
• Develop, manage, and respond to consumer feedback loops (e.g customer surveys)
• Provide analytic reporting and offer actionable recommendations leveraging Google Analytics and other analytic tools.
• Assist with other marketing and communication projects as needed


POSITION SPECIFICATIONS


Education: Marketing, Digital Media or related degree


Experience:


1. Experience with web development, design, and e-commerce sites.
2. Familiarity with backend website systems integration.
3. Experience with SEO improvement.
4. MUST be a strong, self-started adept at independent problem-solving
5. Ability to multi-task and be flexible in a fast-paced and changing environment
6. Effective time management skills


Skills: The successful candidate will be a self-motivated and a driven leader that is capable of working in a fast paced team environment. This individual will be detail oriented and possess interpersonal skills that will allow them to effectively problem solve, communicate a plan of action, and motivate the team to complete the plan of action.

REQUIREMENTS

Contact Information

Pipestone System
PO Box 188
1300 So Hwy 75
Pipestone, MN 56164

Other Information

Category(s): New Media - Internet, Software Development - Programming, Technical
Industry: Other Great Industries
Experience Req.: No
Degree Req.: No
Closing Date: 3/14/2018
Apply Now
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