Marketing Specialist / Brand Manager

Job Description

We are seeking a Marketing Professional to oversee all marketing activities. The ideal candidate will have a deep understanding of content marketing, multichannel marketing and brand image management. This role includes a wide range of dealership and community initiatives, working individually and with teams.

Responsibilities

• Monitor the website for functionality and keep it updated to brand standards.
• Understand and stay up to date with local/federal advertising requirements and manufacturer guidelines.
• Meet regularly with department managers to coordinate ongoing/monthly messages and campaigns.
• Create and post community and campaign messages on social media sites including Facebook, Instagram, TikTok, X (Twitter).
• Understand and operate Meta Business Suite and create Facebook/Instagram ads.
• Meet with agencies to plan content creation and budgets for Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Understand the integrations between automotive software platforms including DMS (Dealer Management System), CRM (Customer Relationship Management), website and third-party sites.
• Communicate with local agencies on content and schedules for TV/streaming ads, billboards, etc.
• Align messages and campaigns with dealership Brand Promises and the “nice, just ask around” brand commitment.
• Write content for social posts, websites, blogs, TV ads and public relations messages.
• Communicate with non-profit organizations for sponsorship partnerships, and provide collaboration needs (logos, ads, flyers, promotional items).

Qualifications

• Marketing experience, including content creation and campaign management.
• Proficiency in design platforms (Adobe Illustrator, Photoshop), and analytics tools (Google Analytics 4).
• A passion for growing and maintaining an established brand image in the community.
• Must have a valid driver’s license.

Benefits

• Health Insurance (including Wellness Benefit)

• Dental and Vision Insurance

• 401 (k) with company match after one year of service

• Paid Vacation, Holidays and Personal Time

• Life insurance

• Discounts on vehicles, service and parts – including immediate family members

• Section 125 Flex Spending Accounts

• EAP – Employee Assistance Program