Job Description

JOB SUMMARY:

Cresten’s Marketing Specialist is responsible for planning, executing, and assessing comprehensive marketing strategies. This individual will assist in campaign development, evaluate campaign performance, and implement lead generation programs. Their contributions will directly impact the growth and visibility of Cresten’s assets through a consistent and creative marketing approach.

DUTIES/RESPONSIBILITIES:

Branding:

• Manage and grow the company’s presence across social media platforms.

  • Oversee creation and upkeep of both digital and print materials, including website updates.

  • Develop engaging content and execute cohesive strategies across email, website, and social media.

  • Remain informed about the latest digital trends and social media tools.

  • Define and reinforce Cresten’s brand voice, ensuring consistency across all content.

  • Experiment and optimize messaging on platforms to reach diverse target audiences.

  • Maintain high standards for content accuracy and consistency.

Strategy:

• Apply strong digital marketing expertise across platforms like Facebook, Instagram, Snapchat, TikTok, etc.

  • Monitor and respond to reviews and feedback across public platforms.

  • Collaborate with asset partners on campaign design and execution.

  • Use data analysis to inform and adjust marketing strategies.

  • Present campaign performance and strategic recommendations to the Executive Team.

  • Manage and allocate campaign budgets effectively, with guidance from the Executive Team.

  • Oversee reputational risk management.

  • Safeguard brand consistency across all touchpoints.

Creation/Creativity:

• Design and run ads across digital platforms (Meta, Google, Instagram, TikTok, Snapchat).

  • Support brainstorming and execution of local, community-driven marketing initiatives.

  • Develop timely, informative, and engaging marketing content.

  • Contribute to marketing functions such as event planning, asset creation, and channel optimization.

  • Take ownership of assigned tasks within broader marketing plans.

REQUIRED SKILLS/ABILITIES:

• Proficient in MS Office and common marketing tools/software.

  • Highly organized and detail-oriented.

  • Self-motivated and enthusiastic about continuous learning.

  • Skilled in creating visually compelling and engaging marketing materials.

  • Strong communication skills, both written and verbal.

  • Ability to collaborate remotely and support cross-functional teams.

  • Familiarity with SEO, analytics, email marketing, and other digital strategies.

  • Agile and quick to adapt to shifting priorities or market trends.

  • Effective at multitasking and working independently to meet deadlines.

EDUCATION AND EXPERIENCE:

• 2+ years of proven experience as marketing specialist or similar role.

• Thorough understanding of marketing elements (including traditional and digital marketing)

• An associate degree in marketing, communications or a related field is preferred.

• Experience or desire to learn how to run Meta Ads and Google Ads

WORK ENVIRONMENT:

• Work is performed in a small office setting with some local travel.

TRAVEL REQUIREMENTS:

• Less than 10% on an annual basis.

PHYSICAL REQUIREMENTS:

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel.